Social media has undoubtedly transformed our lives. The number of active users has grown significantly over the past years and it will continue to grow. More and more businesses will use Social Media as a medium to reach more consumers and secure existing ones. If you are an entrepreneur, you need to be aware of the trends this year 2020 that will set the bar and help you succeed in any endeavor whether that is business growth, brand leadership or becoming an influencer, etc.

Social Media Trend 1: Expansion of Private Communities

Consumers are more than happy to interact with the brands and providers of a particular product or service to meet their needs. But with the threat of data privacy, they are becoming selective and careful in approaching anyone through social media.

In line with this, Social Media communities will greatly expand to address the aforementioned concern. This will also help brands to engage more in their audiences, cultivating relationships while maintaining their online presence.  


Social Media Trend 2: TikTok and More

Social Media will experience a broader and diverse invasion from other platforms like TikTok. Advertising will not be reliant on Facebook or LinkedIn alone, as the number of organic reach from other smaller networks are nothing like we’ve seen before. 

More and more people are being addicted to video creation in TikTok, while other platforms like Twitter, Quora, Reddit, and Snapshot are gaining growth in terms of the number of users as well.


Social Media Trend 3: Video Content will Seize Control

Video continues to dominate since it is one of the most important distinctive attributes in social media trends. Special prominence will be given to storytelling, creativity, and originality of content to capture the attention of users to a specific product in just a matter of seconds. 

Boring content will reflect the brand it came from and will negatively impact the business in the long run.


Social Media Trend 4: Stories will Evolve

Businesses would make use of Stories and capitalize on the unique selling proposition it offers. From enticing images, short videos and other gimmicks, they will keep a keen eye on how to make it more engaging to users. 

Social Media Trend 5: Influencer Marketing

Influencers from different platforms will be a to-go place from different companies to advertise their products. Although businesses will be picky and will require engagement metrics on how these influencers could impact the brand in the market. Therefore likes will no longer be the bases.

Social Media Trend 6: Rise of E-commerce on Social Media Platforms

Users are consumers, and they want accessibility to make purchases through social media platforms. Marketing your e-commerce store would be a great strategy when you are considering making campaigns. It is a good way to attract online customers which yields to sales. 

Social Media is changing as well as the behavior of consumers. If you want to learn more about ways how to keep up with these trends and use them to your advantage we are here to assist you.