Social Media has become a huge thing for marketers and business owners. Aside from offering sales opportunities, it has also become a place where businesses can place their ads in. And another one is through customer service. By using social media, customer services have now reached a sincere and intimate approach. When done well, it could lead to loyalty and profit. But how do you do it? Below are ways on how to boost your customer service using social media platforms:

1. Be proactive

Social Media platforms allow your clients to communicate concerns, even problems or issues that they are experiencing with your products and services. This gives you an opportunity to listen to them and solve matters quickly before it gets worse. Always remember that these clients of yours also have the capacity to give negative feedback that will, later on, affect your potential customers.

2. Learn from history

In addition to handling issues and problems, you should be able to make a record of such concerns to learn their patterns or from where they are coming from. Any repeated issues can be added to FAQ’s while regular problems should be automatically addressed by the company for improvements. Once or twice can be accidental but more than that should be addressed.

3. Watch out on your competitors

The best way to learn is by observing the competition. If your competitors are experiencing the same problem then you can learn how they handle such matters as well as the things you’d want to avoid. They can also give your business the advanced knowledge on how to handle issues that haven’t yet been brought up on your inbox for a nice head start.

4. Be quick to respond

Customers often want quick responses on social media. The fact that they are trying to reach out to you shows their intent and interest in your business. Checking for issues and addressing their concerns a few days after they have inquired doesn’t really show how valued they are. Remember that their experience with your brand matters and helps to influence their decisions whether or not they will patronize your business.

5. Encourage feedback

Encouraging feedback doesn’t just reflect on how you care about your clients’ experience with your products or services, they also help in improving your business more by getting updated with honest opinions and statements that you can, later on, use to strategize.  

6. Delegate tasks

Just in case you do not have a dedicated team to handle your social media channels, it’s a good thing to address it now before things get out of control while you’re implementing your social media marketing campaigns. The influx of inquiries and having to deal with irate clients can be a handful so you should always have a team to back you up. A good way to do this is by having an outsourcing agency on board! They are experts in handling customer service and can lessen the troubles for you for a fraction of the cost compared to hiring full-time employees. 

Looking for a dedicated Social Media Management team? Hire Vast-Outsource now! We are your trusted and reliable partner for business growth and success.