Revenue is essential to keep a business running. And one critical aspect for a company to earn a profit is to capitalize on selling strategies and other marketing initiatives to create purchases and repeat business.  One of the tools that marketers could utilize to advertise their brands is through the use of Social Media. But how do you market through Social Media?  Why is it important and what are the specific benefits we could get from it compared to the traditional way of advertising?

Social Media Marketing vs. Traditional Marketing

Social media changed the way we do marketing. But first, let us identify what traditional marketing is. Traditional marketing is everywhere. They are in the form newspapers, fliers, and pamphlets, billboards, TV commercial ads and radio ads. But are they doing the advertisement in a way it will build trust and relationship with the customers? Let’s take a look and find out.

1. Wider and Targeted Audience

Social Media just keeps growing and growing, thus it helps companies to market their brands and focus their efforts on ideal buyers or customers. Aside from this, social media marketing helps grow your brand awareness, reaching out to a maximum number of people who might be interested in the products or services that your business offers. Comparing it to traditional marketing strategies with limited audiences only.

2. Cost-effective and Flexible

Undoubtedly, making the most out of Social Media lowers your advertising cost, eventually saving large sums of money that could be allotted to other company operational needs. Advertising through Facebook either in the form of images or video ads reach more people than billboards. There’s no limit to the demographics or location that you could touch, therefore maximizing your marketing budget.

Another advantage of using Social Media marketing is that “what happens on the Internet stays on the Internet”, so your campaigns and ads are always readily available as your customers’ access online.

3. Encourage Customer Relationship

Unlike traditional marketing which is a one-way communication media, Social media marketing offers a two-way channel that allows businesses to address customer needs, inquiries and feedbacks real-time. At the same time, it allows businesses to interact with their prospect clients. It is easier to maintain communication, which fosters customer trust.

Social Media has already become an important part of our daily lives, without us noticing it. Clearly, managing your Social Media would help your business sell. Start now, and learn how Social Media can help build your business.