The impact of social media truly affected businesses of various industries and changed the ways how some professionals do their work like in the field of human resource management. 

 

A company’s Human Resource Management function deals with employee-related concerns like recruitment, skill development, planning a good benefits package, and work environment. They are also responsible for employee communication, and enticing future candidates. Using your Social media channels and managing them can help with that.

 

If you’re not incorporating social media management into your human resource management efforts, then maybe it’s the time to reconsider.

 

To help you get a clear understanding, here’s a list of how Social Media can affect your company’s Human Resource Management:

 

 

• Easy and Successful Recruitment Process

 

HR managers can post job openings on your company’s social media channels including the links of job listings to your website. Not to mention that it can also be a tool used to profile potential candidates by checking their own social media channels to help in determining if they fit in with the organizational culture.   

 

• Provides communication with your employees

 

HR Social Media Management allows companies to communicate with their employees no matter where they are. And because of this, they can discuss company events and happenings which can be later on relayed to the public.  

 

• Tracks employee activities

 

HR Social Media Management allows managers and executives to track who among the members of the company’s workforce are posting on their respective social media accounts that do not relate to their work or may relate to but in a negative or positive way.

 

• Encourages employee feedback

 

HR Social Media Management provides transparency when it comes to obtaining feedback from employees and can also encourage collaboration among the company’s stakeholders. Aside from this, they can also maximize their employee’s social media activity to promote their brands and become advocates. In a way, it also helps in shaping the reputation of the company to the public.

 

• Announcement of changes within the company

 

HR Social Media Management allows its own employees to be informed of news and information that may affect employee relations. It serves as an efficient medium to broadcast announcements to wider coverage of the audience and prevent the threat of a rumor from spreading. 

 

Always remember that a company’s greatest asset is its employees. Incorporating Social Media Management for your HR shouldn’t be an option anymore as it encompasses a lot of Human Resource functions from promoting jobs, maintaining relationships, and evaluating candidates for your workforce. 

 

Don’t know where to start? Contact us for inquiries.

 

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The Role Of Social To B2C Companies