Wondering why your Facebook Ads aren’t performing? Here is one of the big factors why and how we addressed it:

 

1. Wrong Campaign Objective

Make sure that your objective matches your targeted audience, placement, goal, visuals, and more. Your objective must be defined clearly because it directs your campaign to what it must achieve.

 

2. Wrong Target Audience

By being specific in targeting your audience, Facebook will show your ads to people who are looking and interested in the product you are advertising.

Your Demographics should be clearly defined, its locations, age, and gender etc. Otherwise, this will slow down your ad performance.

 

3. Low Impression Due To Limited Budget

It limits your campaign impression when you have a small amount of budget but targeting large demographics. You should balance your budget and targeted audience.

One more thing, make sure that you are targeting the right people who are really interested and have an urgent need on your ads.

 

4. Ad Campaign & Audience Don’t Match

Make sure that your campaign is sync with your targeted audience. Let’s say, you’re selling a men’s bag, and you selected a female audience, do you think your ads will get more valuable engagements?

 

5. Running the Same Ads For A Long Time

Don’t stress your audiences with the same ads that you run for the last two weeks, they might end up unfollowing your page or dislike your ads.

If you still want to run the same campaign, make sure that you change the visuals and put new irresistible content on it, or might as well pause the campaign for a few days or a week before running it again.

 

6. Substandard Content

Facebook is more visual. You need to catch your audience’s eyes to stop them from scrolling up. Your graphics, font sizes, and even the colors should be attractive and readable at one glance.

For example, when you are on sale, choose the next word you will put right next to the word “sale” and how much they can saved, make it short and irresistible.

Take note, too much text on your graphics affects your ad performance.

 

7. Missing Call-To-Action

Instruct your audience clearly on what to do next after they see your ads, depending on the product or service that you are promoting. It is very important to maximize Facebook CTA Buttons, like “Sign Up Now” or “Shop Now” than clicking a link on the description section.

Without Call-To-Action it is very inconvenient for customers to proceed in availing of your services or products.

 

8. Incorrect & Poor Landing Page

There is a 99% possibility that you will lose a potential buyer if you will not direct them to the right landing page. Customers are in haste and very impatient, they can easily leave your site if they feel any inconvenience. Directing them on your homepage or anywhere on your site is not a good idea.

Poor Landing Page, on the other hand, is also one reason why your ads aren’t performing well. Make sure that your landing page is friendly with content that is easy to understand and with catchy visuals. CTA buttons like download, sign up forms, add to cart, are placed next to the items that you are selling, or anywhere that customers can easily see.

 

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