Digital Marketing involves website design, ppc ads (pay per click ads), search engine optimization (seo), social media marketing, content marketing, e-mail marketing, and more. But for now, let’s dig on the first 6 foundations of Digital Marketing:

1. Search Engine Optimization (SEO)

A tedious but powerful strategy to have free traffic on your website, online store, or blogs from any search engine. Learn more about On-Page SEO and Off-Page SEO on our next blog. SEO is very important for your website visibility online.

2. Social Media Marketing

Millions of internet users are on different Social Media sites around the world. This is one of digital marketing element where visual and content is combined to get the attention of its targeted audience online.

3. Website Design & Development

Website is you 24/7 salesman and online store all in one. It gives your business credibility, presents your business well, and at the same time, markets your product all at once. No need to hire more staff to take care of your business. Website can work 24/7 for you, and reach customers around the globe.

4.  Pay Per Clicks Ads (PPC)

Another avenue to get qualified leads online is PPC Ads or Pay Per Click Ads. A digital marketing element that can help you to place ads online. This is the new way of selling online. If you have new products and services that you need the world to know, PPC is cost-effective and less expensive, you just need to pay for it when someone clicks your ads.

5. Email Marketing

You may think that e-mail marketing is dead, but don’t you know that most companies prefer to get e-mails than calls from an advertiser or an agency? E-mail Marketing is useful until now, and it is used until now by many big companies to reach potential customers.

6. Content Marketing

Content is king – and we all know it! Whether you are running traditional or digital marketing strategies, content matters! It is your way, as a marketer, to speak and connect to your potential customers through photos, videos, articles, etc. that you post online.

To thrive in the digital business world, you need to learn all about these 6 foundation of digital marketing. One more thing, before you can start your own digital marketing agency, you need to at least one of these: website and social media, or you have it both.

Feel free to leave comments for your questions and inquiries about digital marketing services the comment section below.