B2C marketers use the leading channels of social media to grow their brands. Many of them aim to cover all the popular platforms such as Facebook, Instagram and Twitter.

Below is a list of some of the best practices that we’ve learned from social media about Lead Generation for B2C companies. It will help you reach out (and hopefully get on their good side) to your audience. Nonetheless, you may be shocked, because some of these tips and recommendations can sound very, very simple.

 

• Make it a habit of adding (big) photos to posts.

 

Did you know that posts with photos on Facebook get 110% more attention than posts without photos (and frankly, very dull)? It’s all about making your posts visually engaging so that you want your audience to click and share them. If you’re trying to go tiny (although why should you?), then don’t bother — it won’t have the same effect.

• Keep your plan up and running fresh. 

Keep competitions, giveaways or surveys to keep it exciting and engage the audience. Keep your questions smart (or intriguing) to get people to actually answer.

 

• Stick to short and nice updates on social media.

 

 

You know how Twitter has a cap of 140 characters? Seek to post updates even shorter than this. You probably already know the drill: Keep the number of characters below 100 characters, particularly when posting with an image or a connection. Facebook isn’t as stringent with the count of characters now, but trust me, you’re going to want to make your status messages shorter, too.

 

 

• Make sure to reply promptly to all inquiries.

 

 

Ideally, Facebook inquiries should be replied to within 2 hours, while Twitter questions should be answered within half an hour or less.

 

 

• Track, and participate in, discussions that are important to your brand.

 

 

This isn’t too hard to do — you just need to select a few keywords that are important to your company, keep track of the cases where they are listed to see if you can introduce your brand to share an offer or two with your prospective customer.

 

• Don’t spam your followers.

 

Limit your posting as you see fit on every social media site, unless this is really significant. To figure out what is the right amount of time to write, take a look at your analytics or insights. Check it separately to find your sweet spot.

 

They are likely to unfollow your other accounts, assuming that everything you give on all channels is the same.

If you’re on Facebook, Instagram, Twitter or LinkedIn, social media sites really have become invaluable marketing devices. With the right direction and a strong strategy, your brand will leverage the social media world’s ability to draw consumers, boost sales and bring your brand to a global audience.

 

Related Topics:

Why You Should Hire A Social Media Marketing Agency

Reasons To Outsource Your Social Media Marketing 

4 Benefits Of Outsourcing Your Social Media Management To An Agency